What do Justin Bieber, Lilly Singh, and Andy Samberg have in common? They all launched their careers by creating content online.

In the past, the content we consumed, the celebrities we admired, and mainstream pop culture as a whole were defined largely by invisible gatekeepers, and the popular visual media space was shrouded in mystery and exclusivity.

Now, digital media platforms like YouTube, Instagram, and TikTok have become a phenomenon that has entered mainstream pop culture, from Issa Rae’s Awkward Black Girl web series that became HBO’s Insecure, to Sarah Cooper’s viral TikTok that landed her a Netflix comedy special.

In her book Don’t Wait, Create: How to Be A Content Creator in the New Digital Revolution, Erica Barry provides a roadmap to digital content creation and finding one’s creative voice, and highlights the journeys of successful digital creators like Bo Burnham, Chloe Fineman, Jimmy Tatro, and others.

All of these creators leveraged the digital revolution and launched their careers thanks to their ingenuity, drive, and a stable internet connection. Will you be next?

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Indie Book Awards Finalist


Max Levine
Founder of Amp Studios,
Forbes 30 Under 30

We live in an era where a single person can build a larger platform than some of the world’s biggest companies. Don’t Wait, Create sheds light on how the world is changing around us.


Olivia DeLaurentis
Writer and Actress, Co-Creator of Snapchat shows Apocalypse Goals and #StirCrazy

Erica Barry wrote the ultimate guide to understanding the current world of content creation and using it to build your career. Don't wait, read this book!


Becca Bastos 
Actress and Content Creator, 1M+ Followers on TikTok

As an actress, creating content has been extremely empowering and critical in jump-starting my career. I recommend Don't Wait, Create to anyone who is ready to take their career into their own hands and unleash the power of creating opportunities for their own self.


Jacob Pace
CEO of Flighthouse,

Forbes 30 Under 30

A crash course in the complex world of content creation. Erica Barry expertly explains the rapid changes that have occurred in the industry in a way that is easy to understand