Erica Barry is a media industry professional, author, and speaker.
She loves stories and is fascinated with how new technologies are changing the ways we tell them: from breaking news to cooking videos.
She has told many stories throughout her life, including writing for The Huffington Post, performing at Disneyland, giving a TEDx talk, and penning her debut book, Don't Wait, Create: How to Be A Content Creator in the New Digital Revolution.
A BABY, a GEEK, and a COW all walk into a bar looking for some BEER and VINO. What happens next? They all beat the market.
Conducting a Fama-French four-factor statistical analysis, this study found that clever tickers outperform the market by a wide margin, contradicting the efficient-market hypothesis. "The Importance of Resourcefulness, Ruses, and Recall in Stock Ticker Symbols" was published in The Quarterly Review of Economics & Finance, and its findings were featured in The Economist and CNBC.
The research also showed how creative signals can benefit IPOs. It has not only been cited as go-to research in numerous academic journals but also impacted real-world transactions, e.g., "BROS, BETZ and DNA: The Race to Claim a Good Ticker and Attract Investors,” Bloomberg (9/16/21) and “As FB becomes META, here are 10 creative ticker symbols," MarketWatch (6/11/22).
Erica Barry’s article, "There Has Never Been an Asian Victoria’s Secret Angel—And Maybe That’s a Good Thing," was the first piece of journalistic writing to receive the Pomona College First-Year Writing Prize.
New Book Highlights the Power of Digital Media (Business Insider)
In Her New Book: Don't Wait, Create: How to Be A Content Creator in the New Digital Revolution, Erica Barry Invites You to Take Advantage of the 'Golden Age of Content Creation (NBC Maryland)
New Book Highlights the Power of Digital Media (Yahoo Finance)
Erica Barry's New Book on Navigating the "Golden Age of Content Creation" (MarketWatch)
Erica Barry’s Guide to Successful Digital Content Creation (The New York Entrepreneur)
Erica Barry Wants to Empower the Next Generation of Content Creators (The Miami Entrepreneur)
Don’t Wait, Create: Overcoming Your Inner Critic ft. Erica Barry (Bamboo & Glass)
How to leverage the power of content creation in the digital age (Creator Community)
"Don’t Wait, Create" | A new book helps guide readers through digital media (CBS 8)